We choose highly targeted keywords. We don't use generic keywords that result in people clicking that aren't ready to make a purchase. So if you run an e-commerce site we make sure you don't waste money paying for clicks from people just browsing. We get you clicks from people ready to buy.
We work hard to get you in the best ad position at the lowest possible price. This is achieved through a high Quality Score, which is Google's way of ranking your ad based on several factors including the price you are willing to pay per click, the likelihood of someone clicking on your ad and the quality of your landing page.
Advertising on Google AdWords only makes sense if you can afford the associated costs. This might sound like a basic statement but if the products or services you are selling don't have sufficient profit margin to cover the advertising costs then no matter how many you sell you will be losing money. We help you figure out what you can afford from the very start.
You can choose the keywords that your ad displays for and you can also choose the keywords that your ads don't show for. So with the right analysis your ad can show for customers that are ready to buy and not just the "window shoppers".
You might not want to advertise your services when you're not open or you might find that you receive higher conversion rates Monday to Friday so decide to stop advertising over the weekends. With AdWords you set the schedule for when your ads display, which helps you maximise your success rate.