We find out who your readers in order to tailor the email content to their interests. We carefully choose the relevant fields on the email sign-up form so that we can usefully segment your readers. The more information we can collect then the better we can segment. However we always keep in mind that more fieds on a sign-up form tends to result in lower form completion rates.
Most email readers only give a few seconds of their attention to an email. With such a short time to engage with readers each email should only have a single-purpose whether this be a call to action, brand awareness or to educate readers.
We provide better email design that is catered towards your audience and achieves your goals. When designing an email we make sure that the design highlights the call to action in an enticing way. When the user clicks on a link in your email they need to be taken to a landing page that has a consistent design and message, which leads the user towards your goal.
Readers won't engage with content they are not interested in. We use a range of techniques, such as A/B testing and segmentation to increase your click through and open rates. The result is emails that are optimised for your readers so that they receive a tailor-made email that engages their interest.
We don't just provide basic reporting, we present detailed analysis to help improve your results. Tracking the results of your email campaigns is an essential part of improving your return on investment. We not only monitor the click through rate, open rate and bounce rates of readers but we also track which clicks lead to sales so you can be clear how much an email marketing campaign has helped grow your business.